Andrew Jenkinson is Director and Co-Founder of The vStream Group. Andrew holds a BSc in Computer Applications from DCU and a Masters in Innovation & Technology Management from The Smurfit School of Business. Prior to founding The vStream Group with childhood friend Niall O’Driscoll, Andrew was a founding member of Irish software startup SteelTrace which was acquired by US Multinational Compuware for $20M in 2006. Andrew has received significant award recognition including Internet Marketer of the year, Entrepreneur of the year (European Business Awards) and Irish Times Innovation Awards. Andrew is a keen musician, father of 3, and loves anything with an engine!
The vStream Group is an award-winning group of companies specialising in creating enhanced content as part of a strategy-led brand experience, both online and offline. Based out of offices in Dublin and London, the companies works across international markets with global brands. Clients include, Westfield, Jameson International, BMW, Cadburys, SAP & McLaren. The group comprises creative digital agency, Vocal, interactive content production company, vStream, and experiential technology company, Mirror Brand Experiences.
Content Innovation in Formula 1
Talk overview: In this talk, Andrew Jenkinson will discuss some of the strategies The vStream Group and their partners are using to deliver innovative content to their clients in the international Motorsport arena. Specific attention will be given to Augmented Reality and how this is being utilised to visualise data.