Researcher GfK’s Global Shopper Survey recently assessed the attitudes of consumers across China, Germany, India, Italy, Russia, South Africa, South Korea, the UK and US.
One of the more striking findings was a continued openness to shop in bricks and mortars stores in the future across all age demographics. The research found that 72% of 16-21 year olds in the UK expected to shop in-store in future, while 75% of those aged 22 to 65 claimed the same. One of the technologies that undoubtedly will enhance the relevance of the retail experience is Augmented Reality. Irish retail Augmented Reality specialists, Von Bismark, claim that engagement levels in the in-store experience using AR are strong. For example 1 in 5 people stop at a virtual mirror experience for an average of 36 seconds; perhaps even more tellingly 25% will share their experience on Facebook. With such social sharing becoming an integral part of the AR experience, retailers will certainly be taking a closer look at the technology in their attempts to remain relevant to a younger demographic.