ar marketing blog posts - ar education 18 02 14 - GM

AR Taking Customers Through the Purchase Funnel

Pulling customers through the purchase funnel has now been made a whole lot easier following Amazon’s announcement that its latest App comes with an in-built AR scanner, called ‘Flow’. The idea could not be simpler; a customer simply takes a photo of the item of interest – a camera for example, and Amazon’s app will use its image recognition capability to scan the huge Amazon database to find the product and allow purchase with a simple click.  This must be of concern to traditional retailers as it’s a form of showrooming on steroids…now customers won’t even need to go home to make their purchase on the spot.