Tomi Ahonen

Tomi Ahonen

Tomi Ahonen will be keynoting at the 2nd European Augmented Reality Marketing Conference. The author of six global bestselling books, referenced in 50 books by other authors, and working globally for customers in technology, Tomi Ahonen deems Augmented Reality to the be the next mass medium to forever change world interactions. Tomi is considered the global authority on making money with new wireless services,…

Steve Dann

Steve Dann

  Steve Dann will be presenting at the 2nd European Augmented Reality Marketing Conference. An AR & VR Expert and Augmented Reality Evangelist, Steve is a regular writer and contributor to media blogs, and a thought-leader in the digital media and Augmented Reality sectors. He is a regular speaker on the subject of AR, VR and new technology at conferences and events. Based in…

Dave Lorenzini Original

Dave Lorenzini

  Dave Lorenzini will be returning to the podium for the 2nd European Augmented Reality Marketing Conference. A hugely popular keynote speaker at our inaugural 2014 conference, Dave Lorenzini is joining us again this year to update us on new products and projects. Dave is an Augmented Reality visionary and entrepreneur driven to change the way people look at the world. A career of pioneering work…

Keith Jordan

Keith Jordan

BIO Keith Jordan is the founder & CEO of iTagged, a next generation augmented reality platform. Keith has an extensive background in technical innovation and media and has worked across the globe using his expertise to advise and create new routes to market for companies such as Sony, Virgin, Intel, Apple and Microsoft. He previously created and founded a start-up and brought it to a…

ar marketing blog posts - ar education 18 02 14 - GM

AR Marketing Conference 2015 Announced

Following its highly regarded inaugural conference, the second European Augmented Reality Marketing Conference will take place on Wednesday, April 29th, 2015 in the Croke Park Conference Centre, Dublin.   The  conference will incorporate the Augmented Reality Business Exchange, offering delegates enhanced business and networking opportunities, across sectors such as FMCG, architecture, retail, gaming and tourism. The workshop format of the event  will allow delegates…

ar marketing blog posts - ar taking customers 18 02 14 - GM

Conference Review: AR Marketing, Dublin

The 2nd Augmented Reality Marketing Conference will take place in Croke Park Conference Centre, Dublin on April 29th, 2015 . More details HERE. Below is a report on the highly successful inaugural conference. From Doubting Thomases to Confirmed Evangelists, the audience at the inaugural Augmented Reality Marketing Conference held in Dublin’s Guinness Storehouse on April 15th, 2014, were treated to an array of speakers…

ar marketing blog posts - ar education 18 02 14 - GM

Dinosaur App proves AR anything but fossilized

Tourism and AR are a marriage made in heaven. From a functional perspective, AR offers exciting opportunities to offer visitors practical navigation aids, the ability to translate from foreign languages, and background historical information on key points of interest. But it can be so much more. Adding a brand-emersive element to AR is something that the Isle of Wight tourism authorities used in teaming…

Pepsi Max AR campaign proves virality of good execution

The Pepsi Max London “Unbelievable Bus Shelter” is part of the brand’s broader Unbelievable campaign. The effect on audiences was immediate and propelled the brand to the top of the weekly viral charts. The Unbelievable campaign was best illustrated by the Jeff Gordon test-drive campaign. This campaign features roaming Siberian tigers, alien invasions and fireballs descending from the sky. What this London campaign shows is just…

James Dearsley

James Dearsley

James Dearsley is the Founder of The Digital Marketing Bureau, and is always looking for the next cutting edge strategy in the social and digital marketing worlds. Combine that work with James’ consultancy role in the property industry, working with some of the top global developers in their technological needs, it makes for some interesting discussions. James looks to use techniques gleaned in the…

Mike Halstead

Mike Halstead

Mike Halstead  is Managing Director of HH&S Group has more than 30+years in promotional marketing. He has a track record of employing new technology into tried and tested promotional mechanics. He Joined Saatchi & Saatchi in 1981 as a graduate recruit and in 1983 moved over to the newly created Saatchi below-the –line marketing agency The Sales Promotion Agency, becoming Group Account Director on British Airways account. In 1987 he…