One of the buzz terms of 2013 undoubtedly was ContentMarketing. More and more brands sought to enhance their SEO performance by developing content that would pique the interest, and clicks, of customers. However, there has to be a concern that such activity does not go much beyond the realm of ‘click-bait’ as it’s called.
Often content, such as infographics, are used to sell something to customers rather than to really provide something of relevance. With their guard down, such content quickly morphs into something quite commercial. For the AR community this provides an opportunity to position itself as providing value-added content for customers.
The more the sector provides truly immersive, rather than gimmicky, experiences, the more it will be able to command attention as a key player in the emerging content marketing landscape.