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Branding Augmented Reality

Founder of AR pioneers Blippar, Ambarish Mitra, had some interesting observations to make in a year-end interview with Venturebeat.com

Founder of AR pioneers Blippar, Ambarish Mitra, had some interesting observations to make in a year-end interview with Venturebeat.com

The challenge of educating consumers about the term Augmented Reality is one that has exercised Matra, with the company seeking to foster widespread adoption of the term ‘blipp’ as a verb. Over at Daqri the team there prefer to use the concept of 4D as a communication device.

Certainly the general awareness, much less understanding, of AR is still in its infancy. What will probably drive more understanding is trial. As consumers, in retail and gaming contexts in particular, are exposed to AR technologies, their use of the alternative terms will increase.

Most likely as it’s an immersive experience, the appeal of using a verb will grow….who would bet against the emergence of ‘Glassing’ in the near future?