Augmented Reality at CES Show

Today sees the opening of the largest tech show CES. While VR is certainly a hot topic this time round, Augmented Reality is also showing signs of making big strides. Gregory Maubon has this interesting LinkedIn Post which showcases several of the top AR players at CES. Certainly one of the biggest stories is the confirmation that Intel are partnering with DAQRI to bring…

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Augmented Reality and Hospitality

One of today’s hottest technology trends is the use of augmented and virtual reality. Recent news of impending product launches by Microsoft, Google, Facebook and Sony have propelled interest. Firstly, let’s understand what’s meant by the terminology. Augmented Reality ( AR ) involves overlaying digital information on the real-world view of people. This can be achieved using an app on a mobile phone or…

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Scott Hope

  One of the stand-out presenters from 2015 AR Marketing Conference was Scott Hope – Director AR ExM With a passion for experiential marketing and roadshow activity, Scott is an avid supporter of the experience economy notion and a champion of live brand experiences. His diverse management background in IT, event services, leisure and experiential operations led him to augmented reality and the desire…

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Public Relations and Augmented Reality

An area of AR that has received scant attention to date it its capacity to be integrated with Public Relations campaigns, or indeed to be capable of generating significant coverage in itself. A recent PR Week article points to some of the opportunities that AR offers. So where could PR benefit from the use of AR? An obvious area is the press release. Long…

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Martinus van de Ruitenbeek

Martinus van de Ruitenbeek  Dr.ir. Martinus van de Ruitenbeek is a specialist in software development for Civil Engineering design purposes. He received his PhD on evolutionary, unconscious design support at the Delft University of Technology and teached BIM and parametric design for a couple of years. In his professional life at VolkerWessels, he attempts to apply new technologies such as virtual reality and serious…

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Gaia Dempsey

  Gaia Dempsey Co-Founder, Managing Director, DAQRI International     Gaia Dempsey is a creative strategist and pioneer in the field of augmented reality, driving the adoption of DAQRI’s enterprise 4D technology worldwide. Gaia is leading DAQRI’s international expansion and recently opened DAQRI’s first European office in Dublin, Ireland. In her new position as Managing Director, DAQRI International, Gaia is charged with establishing the…

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Microsoft’s game changer for Augmented Reality

Today may in time come to be viewed as a seminal moment in the history of Augmented Reality. While the past week’s tech headlines were full of stories, misplaced as it happens, that the Glass project was dead in the water, the team at Microsoft were preparing for the announcement of ….   The HoloLens. While the narrative in the launch announcement and video is…

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Glass is still half-full

The announcement that Google have ceased the shipment of Glass will certainly be a cause of some annoyance to the developer community who have been forking out up to €1300 for the privilege of developing on the hardware. The announcement itself came after period of speculation that the project was being subject to internal review. However, those who see this as marking a stalling…

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AR cements retail relevance for young demographic

Researcher GfK’s Global Shopper Survey recently assessed the attitudes of consumers across China, Germany, India, Italy, Russia, South Africa, South Korea, the UK and US.   One of the more striking findings was a continued openness to shop in bricks and mortars stores in the future across all age demographics. The research found that 72% of 16-21 year olds in the UK expected to…

ar marketing blog posts - ar education 18 02 14 - GM

AR Marketing Conference 2015 Announced

Following its highly regarded inaugural conference, the second European Augmented Reality Marketing Conference will take place on Wednesday, April 29th, 2015 in the Croke Park Conference Centre, Dublin.   The  conference will incorporate the Augmented Reality Business Exchange, offering delegates enhanced business and networking opportunities, across sectors such as FMCG, architecture, retail, gaming and tourism. The workshop format of the event  will allow delegates…