ar marketing blog posts - ar education 18 02 14 - GM

Dinosaur App proves AR anything but fossilized

Tourism and AR are a marriage made in heaven. From a functional perspective, AR offers exciting opportunities to offer visitors practical navigation aids, the ability to translate from foreign languages, and background historical information on key points of interest. But it can be so much more. Adding a brand-emersive element to AR is something that the Isle of Wight tourism authorities used in teaming…

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Branding Augmented Reality

Founder of AR pioneers Blippar, Ambarish Mitra, had some interesting observations to make in a year-end interview with Venturebeat.com The challenge of educating consumers about the term Augmented Reality is one that has exercised Matra, with the company seeking to foster widespread adoption of the term ‘blipp’ as a verb. Over at Daqri the team there prefer to use the concept of 4D as a…