ar marketing blog posts - ar education 18 02 14 - GM

Augmented Reality and Hospitality

One of today’s hottest technology trends is the use of augmented and virtual reality. Recent news of impending product launches by Microsoft, Google, Facebook and Sony have propelled interest. Firstly, let’s understand what’s meant by the terminology. Augmented Reality ( AR ) involves overlaying digital information on the real-world view of people. This can be achieved using an app on a mobile phone or…

ar marketing blog posts - ar taking customers 18 02 14 - GM

Conference Review: AR Marketing, Dublin

The 2nd Augmented Reality Marketing Conference will take place in Croke Park Conference Centre, Dublin on April 29th, 2015 . More details HERE. Below is a report on the highly successful inaugural conference. From Doubting Thomases to Confirmed Evangelists, the audience at the inaugural Augmented Reality Marketing Conference held in Dublin’s Guinness Storehouse on April 15th, 2014, were treated to an array of speakers…

Pepsi Max AR campaign proves virality of good execution

The Pepsi Max London “Unbelievable Bus Shelter” is part of the brand’s broader Unbelievable campaign. The effect on audiences was immediate and propelled the brand to the top of the weekly viral charts. The Unbelievable campaign was best illustrated by the Jeff Gordon test-drive campaign. This campaign features roaming Siberian tigers, alien invasions and fireballs descending from the sky. What this London campaign shows is just…

ar marketing blog posts - ar education 18 02 14 - GM

AR Taking Customers Through the Purchase Funnel

Pulling customers through the purchase funnel has now been made a whole lot easier following Amazon’s announcement that its latest App comes with an in-built AR scanner, called ‘Flow’. The idea could not be simpler; a customer simply takes a photo of the item of interest – a camera for example, and Amazon’s app will use its image recognition capability to scan the huge Amazon…

ar marketing blog posts - ar taking customers 18 02 14 - GM

Beyond Content Marketing

One of the buzz terms of 2013 undoubtedly was ContentMarketing. More and more brands sought to enhance their SEO performance by developing content that would pique the interest, and clicks, of customers. However, there has to be a concern that such activity does not go much beyond the realm of ‘click-bait’ as it’s called. Often content, such as infographics, are used to sell something to…