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Scott Hope

  One of the stand-out presenters from 2015 AR Marketing Conference was Scott Hope – Director AR ExM With a passion for experiential marketing and roadshow activity, Scott is an avid supporter of the experience economy notion and a champion of live brand experiences. His diverse management background in IT, event services, leisure and experiential operations led him to augmented reality and the desire…

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Microsoft’s game changer for Augmented Reality

Today may in time come to be viewed as a seminal moment in the history of Augmented Reality. While the past week’s tech headlines were full of stories, misplaced as it happens, that the Glass project was dead in the water, the team at Microsoft were preparing for the announcement of ….   The HoloLens. While the narrative in the launch announcement and video is…

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AR cements retail relevance for young demographic

Researcher GfK’s Global Shopper Survey recently assessed the attitudes of consumers across China, Germany, India, Italy, Russia, South Africa, South Korea, the UK and US.   One of the more striking findings was a continued openness to shop in bricks and mortars stores in the future across all age demographics. The research found that 72% of 16-21 year olds in the UK expected to…

Pepsi Max AR campaign proves virality of good execution

The Pepsi Max London “Unbelievable Bus Shelter” is part of the brand’s broader Unbelievable campaign. The effect on audiences was immediate and propelled the brand to the top of the weekly viral charts. The Unbelievable campaign was best illustrated by the Jeff Gordon test-drive campaign. This campaign features roaming Siberian tigers, alien invasions and fireballs descending from the sky. What this London campaign shows is just…

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AR platforms set for gaming giants

It’s hotting up in the gaming space with the launch today of the launch today of a VR device for Sony’s PS4 and hot on the heels of that news, comes word that Microsoft is primed to  new virtual reality/augmented reality effort which aim to create a suite of experiences unique to Microsoft’s Xbox products. This drive for incorporating AR in the gaming world does…

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Samsung and AR: have they fingered it out?

Interesting to observe that Samsung’s ‘Galaxy Glass’ is encompassing a patented augmented reality keyboard that uses a camera to project keys onto people’s fingers to simulate a keyboard. In addition to the novelty of this approach, it does perhaps herald a rise in what might be termed combo-wearables – using wearable technology combined with augmented reality to facilitate repetitive command functions. It’s interesting to…

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Blippar breakthrough for AR Advertising

Last week’s announcement of the launch of Blippar Glass marks a significant milestone in the development of Google Glass as a marketing platform. It marks something of a technical breakthrough, as it had been assumed that Glass relatively low power system did not lend itself to the complexity of AR. While Glass is not yet available to the general public, the app will be…

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Häagen-Dazs anticipation eased by AR

Häagen-Dazs: “Concerto Timer” from Jam3 on Vimeo. Here’s a clever use of AR by the team at Jam3 for Goodby Silverstein and Partners to build an Augmented Reality experience that educates consumers on ‘tempering’, the 2 minute period you should wait till your Haagen-Dazs reaches the ideal soft consistency. It’s a perfect use of AR which is based on simple consumer insight – namely a…

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Augmented Reality prominent at Mobile World Congress

A cursory look at the Twitter time-lines from Mobile World Congress shows how much AR has now become embedded in mobile strategy. The global jamboree of mobile exhibitors and delegates provided the perfect platform for some interesting launch news. There was high interest in a presentation by Tomasz Adamek, CTO of Catchoom who demoed their offline image recognition system developed in partnership with Intel….

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Google deepen Augmented Reality involvement

The recent announcement by Google that they are launching an AR game based on the young adult trilogy Endgame is interesting. The game is location based and another pointer to the way that Google sees the opportunity to leverage its huge location oriented datasets. The extent to which this will evolve to appeal to advertisers is, as yet unclear, but the opportunity to place…