Tourism and AR are a marriage made in heaven. From a functional perspective, AR offers exciting opportunities to offer visitors practical navigation aids, the ability to translate from foreign languages, and background historical information on key points of interest. But it can be so much more. Adding a brand-emersive element to AR is something that the Isle of Wight tourism authorities used in teaming up with the BBC and 20th Century Fox to create a dedicated app which works in one part of the island… ‘Walking with Dinosaurs’. It’s a great example of how history can be brought to life, and at the same time helps create a point of difference for the destination.