James Dearsley is the Founder of The Digital Marketing Bureau, and is always looking for the next cutting edge strategy in the social and digital marketing worlds. Combine that work with James’ consultancy role in the property industry, working with some of the top global developers in their technological needs, it makes for some interesting discussions. James looks to use techniques gleaned in the marketing world to give even more worth to Augmented Reality.
James will talk on “The augmentation of augmented reality”
Augmented Reality is fast catching on and with many large, and small, brands trialling it will it continue its growth or do we need to help it? People need to see worth in a new technology to embrace it fully so how can we augment what is already augmented and give people more? What will make them continue to use the technology and make it part of their everyday life? This talk will look at what can be done now and in the future.