Jess Butcher is a Co-Founder & CMO of Blippar. Jessica is an entrepreneurial business leader and experienced marketing professional within fast-growth environments. Most notably she oversaw BD, EMEA at Alibaba.com and was Head of Partnerships at isango.com
At Blippar she overseas the expansion of the brand and the consumer-marketing divisions. She is an experienced public speaker and with co-founders, led Blippar to victory in a number of start-up competitions including ‘Best of Le Web, London 2012′, and Best AR browser 2012 (AR Awards). Named one of Fortune Magazine’s ‘Top 10 Most Powerful Women Entrepreneurs’ of 2012, winner of the Iris award (Tech) at the Natwest EveryWoman awards and shortlisted for the Independent’s ‘Women of the Future’ awards 2013.
At Augmented Reality Marketing Conference Jess Butcher will present on the topic….Understanding ROI in augmented reality campaigning
- What is the value of an AR interaction?
- How can it be measured and vs. what other comparables?
- How to A-B test your creative ideas
- Case-studies: good and bad practice
In less than two years, Blippar has established itself as one of the leading global AR platforms harnessing image-recognition technology to ‘activate’ the static, physical world with interactive content experiences through the smart device and a simple, universal new call-to-action, to ‘blipp’. The platform has attracted 4 million+ downloads and worked with many of the leading brands in the world including Coke, Nestle, P&G, L’Oreal, Justin Bieber and Sony to activate all formats of physical assets from packaging and POS to newspapers, magazines, billboards, CDs, merchandise and more.
This year sees a significant development of the business model with the launch of BlippBuilder: an online SaaS tool for clients to self-create and publish their own blippable content. This is expected to result in an exponential explosion of blippable content internationally.