ar marketing blog posts - ar education 18 02 14 - GM

AR Taking Customers Through the Purchase Funnel

Pulling customers through the purchase funnel has now been made a whole lot easier following Amazon’s announcement that its latest App comes with an in-built AR scanner, called ‘Flow’. The idea could not be simpler; a customer simply takes a photo of the item of interest – a camera for example, and Amazon’s app will use its image recognition capability to scan the huge Amazon…

ar marketing blog posts - ar taking customers 18 02 14 - GM

Beyond Content Marketing

One of the buzz terms of 2013 undoubtedly was ContentMarketing. More and more brands sought to enhance their SEO performance by developing content that would pique the interest, and clicks, of customers. However, there has to be a concern that such activity does not go much beyond the realm of ‘click-bait’ as it’s called. Often content, such as infographics, are used to sell something to…

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Branding Augmented Reality

Founder of AR pioneers Blippar, Ambarish Mitra, had some interesting observations to make in a year-end interview with Venturebeat.com The challenge of educating consumers about the term Augmented Reality is one that has exercised Matra, with the company seeking to foster widespread adoption of the term ‘blipp’ as a verb. Over at Daqri the team there prefer to use the concept of 4D as a…

girl holding chip google deepen 18 02 14 - GM

AR education and brand opportunity

The opportunity for Augmented Reality to enhance the learning experience is one that is increasingly being recognized by educators. And it’s a space that AR developers are keen to exploit. Recently in the UK, app developers ooh-AR launched a GCSE Maths revision tool to enable students to have a more immersive learning experience. The app allows learners to interact with animated graphics and there…