One of the stand-out presenters from 2015 AR Marketing Conference was Scott Hope – Director AR ExM
With a passion for experiential marketing and roadshow activity, Scott is an avid supporter of the experience economy notion and a champion of live brand experiences. His diverse management background in IT, event services, leisure and experiential operations led him to augmented reality and the desire to embrace its power for the marketing communications sector. Scott is an advocate of consumer engagement through captivating experiences and believes augmented reality has a great future in immersive brand activation where message retention or real-time activation are the key metrics. Scott is leading the way with the development of immersar®, a turn-key product for the management of multi-user, wearable display based augmented reality deployment that will meet the precise needs of the sector with an innovative, feature rich integrated solution.