Tomi Ahonen will be keynoting at the 2nd European Augmented Reality Marketing Conference. The author of six global bestselling books, referenced in 50 books by other authors, and working globally for customers in technology, Tomi Ahonen deems Augmented Reality to the be the next mass medium to forever change world interactions. Tomi is considered the global authority on making money with new wireless services, his specialties include next generation mobile telecoms and convergence of mobile telecoms, internet, media, advertising, credit and banking, social networking and VR/AR, as well as digitally connected customer communities such as blogging, gaming, dating, rating and cell phone based smart mobs. He lectures on these topics at Oxford University. Founding member of ForumOxford.com, Wireless Watch, and Carnival of Mobilists, he is currently based out of Hong Kong. Previously Tomi was Global Head of 3G Consulting at Nokia and he held senior roles with Elisa, Financo and OCSNY where his customers included The United Nations Security Council, The Economist Group, and The NY Museum of Modern Art (MOMA).